ABOUT US
“I don’t wanna be pretty, I just wanna be iconic”
HSUX is a 3D printing accessories design brand/customized wearable art studio founded in 2022. With its brand name derived from the reverse order of the first four letters "XUSH" of the designer's name, pronounced "She's”. The brand logo is a spider-like pattern composed of these four letters.
HSUX focuses on exploring the aesthetic diversity, gender fluidity, and fetishism subcultures, observing and reflecting on popular aesthetics, and resisting the mainstream aesthetics, exploring the non-duality of social aesthetics. For the designer, HSUX is another way of extending her expression. Therefore,her thoughts about feminism and gender issues can also influence HSUX's designs deeply.
The inspiration of the designer comes from medical equipment and military supplies. The brand logo is also commonly used as the same color as the Red Cross.
"I find myself consistently drawn to items in the hospital, they bring me such great inspiration. Red is a color both deadly and full of vitality, which makes HSUX alive.”
HSUX FALL22 “UNWAKEN”
The short film attempts to explore how society's rigid and narrow standards of beauty affect women's relationship with themselves.
Women have become so deeply dependent on external validation that they gradually lose their sense of self-identity.
In the process of conforming to societal expectations, they inadvertently reinforce the constraints imposed upon them.
If you are the one that imprisons yourself, you can also be the one who liberate it.
HSUX Spring23 Ceremony
HSUX's Spring "Ceremony" collection is imbued with a mysterious religious aura.
The designer sought to create garments that effortlessly shift between understated elegance and opulence, while ensuring they never fade into the monotony of generic trends.
HSUX AW23 Behind The Scenes
HSUX Orchid Collection
The Orchid Collection designs are inspired by the intricate structure of the orchid, which mirrors the female pelvic structure, reflecting our thoughts on feminism and gender issues.
HSUX Evil Gene Collection
The inspiration of the new collection comes from electronic anklets. The concept was expressed through the form of simulating “bondage” to present a non-traditional aesthetic experience, simultaneously reflects the attitude of not being restricted in fashion and style.
The designer intend to create a decoration for the neck, ankles and wrists at the same time breaks the limitation of the single use of accessories, also reflects HSUX’s thinking on the topic of aesthetic diversification in designs.
HSUX 2025 Wing Phonecase
Our most recent and popular product wing phonecase continues our signature 3D printing technology, making our product stand out from others. The 3D printing process allows us to create a silky, shimmering texture for the phone case, while offering both black and white colors that can be combined to form a complete pair of wings.